Detailed User Guide

How Etalery Works for Different Participants

Etalery operates as a managed sourcing and trade infrastructure, not an open marketplace.

Access, workflows, and features differ by user category to ensure compliance, efficiency, and trade integrity. Below is a detailed explanation of how each category engages with the platform.

Jewellers / Corporates / B2B Traders

(Verified Institutional Buyers with Private Dashboard Access)

This category is designed for professional buyers sourcing diamonds, jewellery, and bespoke manufacturing at scale.

1
Step 1

KYC & Business Profile Submission

Buyers begin by submitting a structured KYC/KYB application, including:

Business registration details
Trade references (where applicable)
Compliance declarations

This ensures all buyers on Etalery meet institutional trade standards.

2
Step 2

KYC Review & Approval

Etalery conducts verification and compliance checks.

Upon approval, buyers receive private dashboard access to Etalery’s managed inventory ecosystem.

3
Step 3

Browse & Filter Inventory

Approved buyers can access:

Certified natural diamonds
Loose diamonds & melee
Fancy colored & black diamonds
Lab-grown diamonds (CVD & HPHT)
Jewellery inventory (men, women, unisex)
Etalery Atelier editions
Custom & bespoke sourcing hub

Advanced filters allow buyers to refine selections by every industry-relevant parameter.

4
Step 4

Save, Hold & Shortlist

Buyers can:

Save items to wishlist
Add items to cart
Place holds on diamonds
Compare specifications across categories

All pricing displayed is indicative, reflecting real trade dynamics.

5
Step 5

Manage Selection & Order Options

Buyers can:

Request confirmations
Modify quantities
Combine inventory across categories
Submit sourcing requests if required items are not listed
6
Step 6

Live Deal Finalization

All negotiations, confirmations, and execution are managed through:

Dedicated private sales support
Live chat or direct coordination
Centralized pricing & supplier negotiation by Etalery

Buyers never communicate directly with suppliers.

7
Step 7

Dispatch & Order Tracking

Once payment is completed:

Etalery coordinates sourcing, export, and logistics
Orders are shipped from India export hubs
Buyers receive shipment tracking and documentation

Quick Small-Quantity Buyers

(No Dashboard Access | Assisted Sourcing Model)

This category is designed for buyers who do not require ongoing inventory access or are sourcing occasionally or in smaller quantities.

1
Step 1

Basic KYC Submission

Buyers submit a simplified KYC with essential business or identity details.

2
Step 2

Submit Product Requirements

During KYC submission, buyers specify:

Diamond or jewellery requirements
Quantity, specifications, or budget range
Any special instructions
3
Step 3

KYC Review & Approval

Once verified, buyers are not provided login access, but are onboarded for assisted sourcing.

4
Step 4

Connect with Sales Team

Buyers are connected directly with Etalery’s sales team via WhatsApp or official communication channels.

5
Step 5

Live Deal & Order Confirmation

Etalery:

Sources inventory from verified consortium partners
Confirms pricing and availability
Finalizes the deal through live coordination
6
Step 6

Dispatch & Order Tracking

After confirmation and payment:

Orders are processed through Etalery’s managed export flow
Buyers receive shipment updates and documentation

Note: This model ensures speed and simplicity without compromising governance or compliance.

Sellers / Manufacturers

(Consortium Partner Onboarding Model)

Etalery does not operate as an open seller listing platform. All sellers are onboarded as verified consortium partners.

1
Step 1

Business KYC Submission

Manufacturers submit:

Business registration details
Manufacturing capabilities
Compliance and export readiness information

No seller dashboard or self-listing access is provided.

2
Step 2

Direct Management Interaction

Upon initial review, sellers receive:

Direct contact access to Etalery management
One-on-one discussions regarding:
Trade terms
Governance framework
Compliance standards
Confidentiality requirements
3
Step 3

Terms, Compliance & Governance Alignment

Only manufacturers that align with Etalery’s:

Quality standards
Ethical sourcing framework
Documentation and compliance protocols

Are considered for partnership.

4
Step 4

Inventory Listing Approval

Once approved:

Inventory is listed under Etalery’s managed structure
Seller identities remain confidential
Etalery controls pricing presentation, negotiation, and execution

Sellers become part of a governed consortium, not individual vendors.

Retail Jewellers & In-Store Showrooms

(Etalery Connect — White-Label Inventory Access for Retail Stores)

This programme is designed for independent jewellers and high-street showrooms who want to showcase millions of diamonds and jewellery pieces to their retail customers — under their own brand, on their own domain, at their own prices.

1
Step 1

Apply & KYC Submission

Retail partners begin by submitting a structured onboarding application, including:

Store and business registration details
Owner / director identification
Annual turnover declaration
Technical contact details for platform integration
Domain information for white-label setup

This ensures all Etalery Connect partners meet the standards required for managed platform access.

2
Step 2

Review & Approval

Etalery conducts KYC verification and business compliance checks.

Upon approval, the retail partner receives confirmation and is assigned a dedicated onboarding contact to coordinate the next steps.

Access is enabled only after full KYC approval — credentials are not issued prior to verification.

3
Step 3

White-Label Setup & Configuration

Etalery's technical team configures the platform under the retail partner's brand:

Partner branding applied across the platform
Store trading name set as the platform identity
Custom domain or subdomain integrated (e.g. diamonds.yourstore.co.uk)
SSL certificate provisioned for the partner's domain
Etalery branding fully removed from the customer-facing interface.

The partner's designated technical contact coordinates DNS configuration with Etalery's team. Setup is typically completed within 5 business days from domain confirmation.

4
Step 4

Set Your Retail Prices

Before going live, retail partners configure their markup pricing through the Pricing & Markup Settings panel or During log in our system shows markup Reminder.

Set percentage markups per inventory category
Apply a global markup across all categories if preferred
Etalery's trade prices are never visible — your customers only ever see your retail price
Markup settings can be updated at any time from your dashboard

Certain categories such as Made-to-Order and enquiry-only pieces do not carry fixed prices and are handled separately.

5
Step 5

Browse & Showcase Inventory In-Store

Once live, retail partners can access and present Etalery's full inventory to their in-store customers through their branded portal:

Certified natural diamonds (all shapes and grades)
Lab-grown diamonds (CVD & HPHT)
Fancy colour and black diamonds
Loose Natural diamonds and melee
Diamond jewellery (men, women, unisex)
Signature Collection — Made-to-Order pieces
Ready-to-Ship jewellery
Elite Diamond Timepieces (enquiry-based)
Ready To Ship Jewellery

All inventory is displayed under the partner's brand with their configured retail prices. Customers see only the store's identity — not Etalery.

6
Step 6

Place Orders on Behalf of Your Customers

When a retail customer selects a piece, the jeweller places the order directly through their dashboard:

Select the product and submit the order
Add any customer notes or special requirements
Receive an order confirmation with a unique order reference number
Order lands directly in Etalery's managed order system for fulfilment

The retail partner manages the customer relationship. Etalery manages everything behind the scenes.

7
Step 7

Etalery Fulfils & Ships

Once an order is placed and after Sales discussion if required, Etalery handles the complete fulfilment chain:

Procurement from verified manufacturer and supplier network
Quality inspection and verification against order specification
Export documentation including grading certificates and Kimberley Process compliance where applicable
International shipping coordinated from India export hubs
Delivery to the retail partner's confirmed store address
Order tracking and documentation provided throughout

The retail partner receives the goods, completes the sale to their customer, and retains their full margin.

Why This Model Exists

Etalery’s structured access model ensures buyers receive reliable, consolidated supply, manufacturers gain fair, global market access, and trade remains compliant, confidential, and efficient.

"Intermediary noise is removed without removing accountability."

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Etalery is built to support real trade ecosystem