The Operating System for Modern Jewellery Retail Stores.
Connect. Automate. Operate.
StoreRelay OS gives your showroom floor a single workspace to capture leads, run clienteling, track workshop jobs, and turn walk-ins into lifetime customers.
Plus, a shared multi-channel inbox and custom automation flows keep your social media platforms connected and managed directly from inside the workspace.
Looking for standalone access? Get StoreRelay OS without Etalery Connect SaaS for £49/month via direct monthly payment. contact@etalery.com to request setup.
Sourcing at the back. Selling at the front.
Etalery Connect gives your store a live global inventory and a white-labeled storefront. StoreRelay OS is the workspace your team lives in every day to turn that inventory into closed sales.
Etalery Connect
Back of House · SourcingYour white-label sourcing platform — live global inventory, branded storefronts, and managed logistics.
- Millions of live diamond & jewellery SKUs
- Your own branded storefront & domain
- Managed export, logistics & delivery
StoreRelay OS
Front of House · SalesYour showroom workspace — capture leads, run clienteling, track workshop jobs, and close more sales.
- Leads, clienteling & VIP tiers
- Workshop & repair job tracking
- Automated follow-ups & reminders
- Multi-Channel Integrations
- Lead Webhooks
- Social Media Custom Automation
Everything your showroom floor needs, in one place.
Built specifically for jewellery retail — not a generic CRM with a jewellery skin.
Clienteling & Leads
Capture a walk-in in 15 seconds with Counter Mode, then build a full taste profile — ring size, preferred metal, birthstone, occasion dates — as the relationship grows.
Workshop & Repairs
Track bench work and bespoke pieces from intake to collection. See exactly what's overdue, what's ready, and what's still worth on the bench.
VIP & Loyalty
Tiers work themselves out from your Sales Log — no spreadsheets, no manual assignment. See exactly who's close to their next tier.
Follow-Ups & Reminders
Every enquiry gets a next action. Cleaning reminders, insurance renewals and anniversary nudges go out automatically once you connect your store email.
Campaigns
Birthday outreach, lapsed-customer win-back, and high-intent follow-up — set the rule once and let it run in the background.
Reports & Funnels
Leads by source, conversion by staff, pipeline funnel drop-off — the numbers that actually tell you where to focus tomorrow.
Social & Channel Setup
Connect your entire social footprint from one dashboard. Seamlessly link Instagram, Facebook Messenger, WhatsApp, TikTok, LinkedIn, and Google Ads.
Instant Lead Capture
Never miss a digital inquiry. Use custom webhooks to instantly pull leads from your website contact forms and landing pages straight into your sales pipeline.
Unified Live Inbox
Manage live automated conversations and reply to incoming messages across all connected social channels directly inside your store operating system.
The clienteling details a generic CRM doesn't know to ask for.
Ring size. Preferred metal. Birthstone. The exact occasion that brings a customer back every year. StoreRelay OS captures the details that actually win repeat business — and puts them in front of your staff at the exact moment it matters.
What a showroom running on StoreRelay OS looks like.
Projected figures based on typical boutique showroom performance — see the full methodology in our Case Study.
Frictionless deployment. No till disruption.
StoreRelay OS is a sales enablement and clienteling workspace — it does not process card payments. It records the sale to power your customer journeys and loyalty tiers, so it fits into your existing checkout without touching your card terminal, banking setup, or legacy till.
Included free with Etalery Connect.
Every White Label store gets StoreRelay OS as part of their Etalery Connect subscription — no separate license, no extra setup fee.